PLAN YOUR ENTIRE BFCM IN ONE SHEET

PLAN YOUR ENTIRE BFCM IN ONE SHEET

The BFCM Game Plan Calculator

The BFCM Game Plan Calculator

Plan your entire Black Friday and Cyber Monday in one sheet. Enter your numbers and get your revenue target, your offer-stack calendar, your send schedule, and the exact discount depth you can afford.

Plan your entire Black Friday and Cyber Monday in one sheet. Enter your numbers and get your revenue target, your offer-stack calendar, your send schedule, and the exact discount depth you can afford.

4+ years scaling ecommerce brands

4+ years scaling ecommerce brands

Growth partner to 7, 8, and 9-figure DTC brands

Growth partner to 7, 8, and 9-figure DTC brands

Performance marketing built on your P&L

Performance marketing built on your P&L

Most brands walk into BFCM with a revenue goal and a guess. This sheet turns your real numbers into a plan: what to target, how deep you can discount and stay profitable, and what your list and paid have to deliver to hit it.

Most brands walk into BFCM with a revenue goal and a guess. This sheet turns your real numbers into a plan: what to target, how deep you can discount and stay profitable, and what your list and paid have to deliver to hit it.

What it does (four tabs)

What it does (four tabs)

Revenue Target Planner

A realistic BFCM revenue target, how much has to come from your list vs paid, and whether the plan is actually profitable after discounts and ad spend.

Offer-Stack Calendar

The 2026 Early Access to Cyber timeline with the email/SMS cadence, and it splits your revenue target across each phase.

Discount Break-Even

Enter your margin and a discount, and see exactly how much extra volume it needs to break even.

Readiness Checklist

The prep that wins Q4 (deliverability, list, offers, paid, flows, ops) with a live progress meter.

A live look at the Revenue Target Planner.

The tab that keeps you profitable

The tab that keeps you profitable

The Discount Break-Even tab is the one most brands wish they had run. A discount is a margin decision, not a marketing one.

The Discount Break-Even tab is the one most brands wish they had run. A discount is a margin decision, not a marketing one.

30% off a 55%-margin product needs you to sell 2.2x the units just to match your full-price profit. 50% off needs 11x. Premium brands discount with the math in front of them, or protect margin with bundles, gifts, and tiers.

30% off a 55%-margin product needs you to sell 2.2x the units just to match your full-price profit. 50% off needs 11x. Premium brands discount with the math in front of them, or protect margin with bundles, gifts, and tiers.

Send me the calculator

Send me the calculator

The Visionary Group · thevisionarygrouptx.com