A copy is on its way to your inbox. Watch the walkthrough first, then make your own copy of the sheet.
WATCH THIS FIRST
A quick walkthrough of the four tabs and how to fill them.
Make your own copy, drop in one month of numbers, and it does the math. Works on any device, no Excel needed.
The BFCM Game Plan Calculator (Google Sheet)
Make your own copy, fill the yellow rows, and it builds your target, calendar, and discount math.
Make my copy
Bonus: the full 2026 BFCM Blueprint
The complete playbook behind the numbers: offer stacking, the send schedule, the paid-ads structure, and the profit playbook.
Open the Blueprint
How to use it (5 minutes)
Make your own copy with the button above.
Read the Definitions and Sources tab so you know where each number comes from (Shopify, Klaviyo, your P&L).
Fill the Revenue Target Planner and check that the plan is profitable.
Run your offer through the Discount Break-Even tab before you set it.
Work the Readiness Checklist and watch your percent complete climb.