The Visionary Group logo

For E-Commerce Brands Spending $50k to $1M+ per month on paid media

For E-Commerce Brands Spending $50k to $1M+ per month on paid media

Scale New Customers On Real Profit, Not ROAS Screenshots

Scale New Customers On Real Profit, Not ROAS Screenshots

Scale New Customers On Real Profit, Not ROAS Screenshots

Apply for a free Growth Audit: we rebuild your acquisition math, retention, and creative against your actual P&L, and if we can’t beat your current numbers on paper, we’ll tell you to stay put.

Apply for a free Growth Audit: we rebuild your acquisition math, retention, and creative against your actual P&L, and if we can’t beat your current numbers on paper, we’ll tell you to stay put.

Watch the 10-Minute Breakdown

Watch the 10-Minute Breakdown

Get Your Free Growth Audit

Get Your Free Growth Audit

brands we operate alongside. $100M+ in client revenue.

Shopify brands we operate alongside.

$100M+ in client revenue.

Platform metrics don’t grow brands. Contribution margin does.

Platform metrics don’t grow brands. Contribution margin does.

Platform metrics don’t grow brands. Contribution margin does.

ROAS makes the weekly report look good while your P&L flatlines. We judge every media, creative, and retention decision against revenue, gross profit, and contribution margin.

ROAS makes the weekly report look good while your P&L flatlines. We judge every media, creative, and retention decision against revenue, gross profit, and contribution margin.

ROAS makes the weekly report look good while your P&L flatlines. We judge every media, creative, and retention decision against revenue, gross profit, and contribution margin.

One team takes over the full paid stack.

One team takes over the full paid stack.

One team takes over the full paid stack.

Meta + Google media buying

Meta + Google media buying

Creative strategy + production

Creative strategy + production

Landing pages + CRO

Landing pages + CRO

Klaviyo flows + SMS

Klaviyo flows + SMS

Attribution

Attribution

The P&L model that connects it all

The P&L model that connects it all

Every growth decision comes from a senior operator on your account.

Every growth decision comes from a senior operator on your account.

The CORE Growth Engine.

The CORE Growth Engine.

The CORE Growth Engine.

01

P&L Strategy

P&L Strategy

Audit your cost structure, compute your allowable CAC, build the demand plan and 12-month forecast. Maverick, our reporting layer, ties Meta, Google, Klaviyo, and Shopify to your real financial model.

02

Acquisition

Acquisition

Meta and Google architecture, creative testing, landing pages. Every campaign runs against your nCAC ceiling.

03

Retention

Retention

Klaviyo flows, campaigns, SMS, segmentation. Target: 30 to 40 percent of revenue through owned channels.

04

Creative

Creative

UGC, statics, and iteration velocity matched to acquisition tempo.

Day 1: account takeover

Days 7-10: new game plan live

Days 1-90: activation: optimize, then scale

After 90 Days: longterm scaling plan

How the Audit Works

How the Audit Works

How the Audit Works

Application to first deliverable in about 5 business days. The same process starts with a 1-minute application before we agree to work together.

Application to first deliverable in about 5 business days. The same process starts with a 1-minute application before we agree to work together.

Application to first deliverable in about 5 business days. The same process starts with a 1-minute application before we agree to work together.

1

1

2

2

3

3

4

4

5

5

1

Submit Your Application

Submit Your Application

A 1-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

A 1-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

1

Submit Your Application

A 1-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

2

Initial Call (30 minutes)

Initial Call (30 minutes)

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

2

Initial Call (30 minutes)

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

3

We Run the Audit (2 to 4 business days)

We Run the Audit (2 to 4 business days)

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

3

We Run the Audit (2 to 4 business days)

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

4

Strategy Call (60 minutes)

Strategy Call (60 minutes)

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

4

Strategy Call (60 minutes)

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

5

We Begin (If It’s a Fit)

We Begin (If It’s a Fit)

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

5

We Begin (If It’s a Fit)

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

Average time from 1-minute application to first audit deliverable: 5 business days.

Average time from 1-minute application to first audit deliverable: 5 business days.

Get Your Free Growth Audit

What founders say.

What founders say.

What founders say.

Nate Hampel
Director of E-Commerce, Gorilla Mind

Nate Hampel
Director of E-Commerce, Gorilla Mind

“Working with TVG has been a breath of fresh air since making the switch. The team is truly on top of everything, making our lives so much easier. Their communication is clear, quick, and always on point. Xavier and the team are all over it. Every aspect of our experience has been seamless, with no frustrations whatsoever.”

“Working with TVG has been a breath of fresh air since making the switch. The team is truly on top of everything, making our lives so much easier. Their communication is clear, quick, and always on point. Xavier and the team are all over it. Every aspect of our experience has been seamless, with no frustrations whatsoever.”

Matt Hoffman
SVP E-Commerce, Applied Nutrition

Matt Hoffman
SVP E-Commerce, Applied Nutrition

“What stands out most is their hustle and professionalism. They don’t just execute tasks. They think strategically, pivot when needed, and truly care about our brand’s growth. In my experience, TVG executes better than any digital agency I’ve worked with. If you want a team that’s nimble, hungry, and committed to ROI, they’re it.”

“What stands out most is their hustle and professionalism. They don’t just execute tasks. They think strategically, pivot when needed, and truly care about our brand’s growth. In my experience, TVG executes better than any digital agency I’ve worked with. If you want a team that’s nimble, hungry, and committed to ROI, they’re it.”

Stephaney Theobald-Noe
CEO of NuEthix

Stephaney Theobald-Noe
CEO of NuEthix

“The experience with TVG has been outstanding. Having worked with other agencies before, we truly appreciate TVG’s personalized approach as it does not feel like we are just another client. From seamless onboarding to innovative strategies, the team has exceeded our expectations. Their constant communication and quick turnaround times are a refreshing change.”

“The experience with TVG has been outstanding. Having worked with other agencies before, we truly appreciate TVG’s personalized approach as it does not feel like we are just another client. From seamless onboarding to innovative strategies, the team has exceeded our expectations. Their constant communication and quick turnaround times are a refreshing change.”

Client Interviews

Client Interviews

Client Interviews

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Nic Johnston, CEO of PRVN

Nic Johnston, CEO of PRVN

A client conversation on operating discipline, growth clarity, and what changed after working with TVG.

Laura Williams, Head of ECom at Drive

Laura Williams, Head of ECom at Drive

A practical look at how TVG supports ECom leadership with speed, communication, and better decision-making.

Ryan Miller, Founder of Peaky Hat

Ryan Miller, Founder of Peaky Hat

A founder interview on growth constraints, execution cadence, and building a more accountable marketing engine.

We only win when you do.

We only win when you do.

We only win when you do.

Base fee plus performance tied to the outcomes we grow.

If the audit shows we can’t beat your current numbers, we tell you to stay put.

90-Day initial activation period. Most brands work with us for over a year.

Questions founders ask before applying.

Questions founders ask before applying.

Questions founders ask before applying.

How much does this cost?

Every engagement is custom. Most run $10,000 to $25,000 a month all-in: a base retainer plus a performance fee tied to growth metrics we agree on up front (net revenue, contribution margin, attributed revenue, or another growth number that fits your business). The exact split, metric, and percentage get customized during your Strategy Call. If the math doesn’t justify the investment for your business, we’ll tell you on the call.

How does the performance fee work?

Calculated as a percentage of growth metrics above a locked baseline at engagement start. The metric varies by engagement and gets set in your agreement: net Shopify revenue, attributed revenue, contribution margin, or another agreed-upon number. Full math, caps, and clawback provisions are documented in your agreement before any payment. You see the same numbers we see through Maverick.

What’s included in your standard engagement?

The full four-pillar operator system: P&L audit and CAC ceiling in week one, demand plan, Meta and Google ads management with creative strategy, conversion rate work on landing pages and PDPs, Klaviyo email and SMS, and your Maverick dashboard. Plus bi-weekly performance calls, off-week reports, monthly strategy reviews, and Slack. The base retainer covers all of this.

How is this different from agencies I’ve already tried?

Have you worked with brands in my specific vertical?

What does the first 30 days actually look like?

How long until we see real results?

What kind of brands do you turn down?

Can you guarantee results?

Who would I actually be working with day to day?

What do you need from me to do this work?

How do we communicate during the engagement?

What happens after I submit the application?

What if we don’t seem like a fit on the strategy call?

Can I see real case studies with numbers?

Can I see real case studies with numbers?

TVG

© 2026 The Visionary Group. All rights reserved.