Apply for FORGE
Revenue
AOV, repeat rate, new vs returning split
Margin
COGS, shipping, payment fees, contribution
Acquisition
CAC ceiling, spend plan, creative volume
Retention
Owned revenue, flow coverage, campaign cadence
You’re between $50K and $300K monthly Shopify revenue.
You’re running paid ads but can’t predict what next month will produce.
You have at least one person on your team who can execute: you, an in-house marketer, or a junior agency.
You’re done chasing platform ROAS and ready to operate on real financial math.
You want the system installed, not someone running it for you forever.
FORGE is not a course you watch alone, coaching calls without deliverables, full-service execution, or a magic fix for a brand without product-market fit. It only works when there is a real operator on your side of the table.
Weeks 1–4
Financial Foundation
P&L audit using the four-bucket framework, CAC ceiling calculation, demand plan for the next 90 days, and new-vs-returning customer split analysis.
Outcome: you know exactly how much you can spend to acquire a customer and what has to change before you scale.
Weeks 5–8
Acquisition Install
Meta account structure, Google account hygiene, creative production framework, briefs, testing cadence, winner identification, and landing page principles.
Outcome: your acquisition system runs on a repeatable framework instead of ad-hoc decisions.
Weeks 9–12
Retention Install
Klaviyo flow architecture, campaign cadence, calendar template, list segmentation framework, and SMS foundation.
Outcome: 30%+ of revenue running through owned channels instead of leaking out the back door.
Final review session, written playbook covering everything installed, and 30 days of Slack support to troubleshoot edge cases as your team runs it.
By Week 13, this is not a set of notes from calls. It is an operating system your team can keep using.
A populated financial dashboard tied to your Shopify and platform data.
Your CAC ceiling math, written and defended.
Meta and Google account architecture documented.
Klaviyo flows and campaign calendar built and live.
A written Operator Playbook covering every framework installed.
The 30-day support window after Week 12.
Includes everything above, plus the 30-day support window after Week 12.
FORGE does not include ad spend, full-service campaign management, or ongoing retainer work past the 12-week sprint. If you decide you want a long-term operator team after FORGE wraps, we’ll discuss CORE on its own merits.
FORGE alumni who outgrow the done-with-you model and want to bring TVG on as their long-term operator team can apply for CORE at a reduced onboarding period, since the system is already installed. Roughly 30% of FORGE clients make this transition. The rest run the system internally for years.
Who actually does the work?
Your team, with our frameworks and weekly review sessions. We install the system with you; we do not become your full-service execution team.
How much time will my team need per week?
Plan for 5–8 hours per week, mostly execution against the frameworks we install.
What if I don’t have an in-house marketer?
Then FORGE probably is not the right fit. The sprint assumes someone on your side can execute between sessions.
Can I keep all the assets and frameworks after Week 12?
Yes. Everything installed during FORGE is yours to keep using internally.
What happens after the 12 weeks?
You run the system. We are available for paid support if you need it, or you can apply to graduate into CORE.
Do you guarantee specific results?
No. We guarantee the system gets installed and works mathematically. Results depend on your execution and your brand’s underlying economics.
Why $3,000/month?
It is priced to cover senior strategist time without the full operator pod cost that CORE includes.
What if FORGE doesn’t work for my brand?
We do a fit check on the application call before you pay. If we do not think it will work, we say so up front.
You’ll fill out a short application. If it looks like a fit, we’ll book a 30-minute call to confirm scope and timeline. If FORGE is not the right vehicle for you, we’ll tell you that on the call and point you toward a better fit.
Apply for FORGE
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