THE TRACKER WE RUN ON EVERY BRAND

THE TRACKER WE RUN ON EVERY BRAND

The Growth Dashboard That Replaces ROAS

The Growth Dashboard That Replaces ROAS

The exact tracker we run on every brand to see whether marketing is actually profitable, even when Meta, Google, and Klaviyo all claim the same sale. Plug in your numbers each month and it does the math.

The exact tracker we run on every brand to see whether marketing is actually profitable, even when Meta, Google, and Klaviyo all claim the same sale. Plug in your numbers each month and it does the math.

4+ years scaling ecommerce brands

4+ years scaling ecommerce brands

Growth partner to 7, 8, and 9-figure DTC brands

Growth partner to 7, 8, and 9-figure DTC brands

Performance marketing built on your P&L

Performance marketing built on your P&L

Why platform ROAS falls apart at scale

Why platform ROAS falls apart at scale

Meta says it drove $180K. Google says $140K. Klaviyo claims another $60K. Add them up and the total runs larger than your actual Shopify revenue, sometimes by double. Every channel looks like a winner while your margin tightens. The cause is attribution overlap: one customer sees a Meta ad, a Google result, and an email, then buys once, and three platforms each record the sale.

Meta says it drove $180K. Google says $140K. Klaviyo claims another $60K. Add them up and the total runs larger than your actual Shopify revenue, sometimes by double. Every channel looks like a winner while your margin tightens. The cause is attribution overlap: one customer sees a Meta ad, a Google result, and an email, then buys once, and three platforms each record the sale.

The fix is to measure marketing health one level above any channel, with numbers no platform can inflate.

The fix is to measure marketing health one level above any channel, with numbers no platform can inflate.

The four metrics that actually run the business

The four metrics that actually run the business

MER

Total revenue divided by total marketing spend. A system-level number no channel can manipulate.

Net Acquisition MER

New-customer net sales divided by total ad spend. The honest number, because retention belongs to email and SMS.

NCAC

Ad spend divided by new customers from Shopify. Your true cost to win a brand-new customer, usually 2 to 4 times your reported CPA.

LTGP:CAC

Lifetime gross profit divided by acquisition cost. 3:1 is the floor to scale.

A live look at the Growth Dashboard.

The $55 CPA that was really $250

The $55 CPA that was really $250

One brand we audited read a $55 CPA in Meta and planned to scale hard. We pulled new-customer counts from Shopify and ran the real number. Their NCAC was $250 against a 90-day LTV of $280, well under the 3:1 floor. They were one aggressive scale away from a cash crunch. The dashboard caught it before the spend did.

One brand we audited read a $55 CPA in Meta and planned to scale hard. We pulled new-customer counts from Shopify and ran the real number. Their NCAC was $250 against a 90-day LTV of $280, well under the 3:1 floor. They were one aggressive scale away from a cash crunch. The dashboard caught it before the spend did.

Send me the dashboard

Send me the dashboard

The Visionary Group · thevisionarygrouptx.com