Welcome back to the Visionary podcast, where we discuss the latest in marketing and advertising strategies. We've been on a short hiatus, but it's good to be back. Today, we're diving into a unique approach we call the "six-week Sprint" and how it can help e-commerce brands prepare for the upcoming Black Friday season. In this episode, we'll also touch on a recent client project featuring a UFC legend and the strategy leading into Black Friday. So, let's get started!

The Power of Authority Figures:

When it comes to paid advertising, leveraging authority figures can make a significant difference. We've observed that brands using influencers or celebrities tend to perform well, as customers tend to trust and relate to people they know. Having Uriah Faber's face in front of our client's ads added a powerful "pull factor," which made our advertising campaigns more successful. This can reduce your CPA (Cost Per Acquisition) and scale your ad campaigns more effectively.

Black Friday Strategy:

Now, let's talk about our Black Friday strategy. Black Friday isn't just one day; it's practically the entire month of November. We advise our clients to start preparing in August, which may seem early, but it's crucial to get a head start. During Black Friday, people are eager to shop, and they're actively looking for deals. So, you want to be ready to offer something special.

How to Stand Out:
The key to a successful Black Friday strategy is to emphasize what makes your brand unique. You don't want to get lost in the crowd or compete on price alone. Instead, elevate your brand by highlighting your distinct features. We work closely with our clients to determine what sets them apart and then use that uniqueness to create compelling Black Friday offers.

Preparing for Black Friday:

As we approach the holiday season, we are preparing for Black Friday, Cyber Monday, and beyond. Our goal is to help our clients get ready for the big event by establishing a powerful offer, creating high-converting landing pages, and building strong advertising campaigns. We want to acquire new customers, build trust, and ensure that our clients have a successful Black Friday season.

The Six-Week Sprint:One of our unique approaches is the six-week Sprint. This program is designed to give clients a taste of what we can achieve in a short period. In the first week, we kick off the project by onboarding the client and setting up their ad accounts. We deep-dive into their brand, identify their core offer, and work on the creative elements. The second and third weeks focus on building landing pages and creating content, including user-generated content (UGC).

By the third or fourth week, we launch paid advertising campaigns. We test various copy variations, ensuring that we optimize ad performance. Our goal during the six-week Sprint is not just to make money but to show clients how we operate and earn their trust. After the Sprint, we aim to establish a longer-term partnership with our clients.

Preparation is key for a successful Black Friday season, and our six-week Sprint is a unique approach that can help e-commerce brands get ready for this critical time. By focusing on what makes your brand stand out, creating compelling offers, and optimizing advertising campaigns, you can make the most of Black Friday and beyond. If you're interested in learning more or want a free audit of your current strategies, don't hesitate to reach out. Stay tuned for more valuable content from Visionary, and we'll see you in the next episode.