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Your Shopify revenue has been flat for six months. Your CAC is probably 30 to 60 percent over your ceiling. Nobody told you.

Your Shopify revenue has been flat for six months. Your CAC is probably 30 to 60 percent over your ceiling. Nobody told you.

Your Shopify revenue has been flat for six months. Your CAC is probably 30 to 60 percent over your ceiling. Nobody told you.

A 10‑minute walkthrough of the diagnostic we run on every qualified Shopify brand so you can see if you’re actually scaling profitably or quietly losing money on every new customer.

A 10‑minute walkthrough of the diagnostic we run on every qualified Shopify brand so you can see if you’re actually scaling profitably or quietly losing money on every new customer.

A 10‑minute walkthrough of the diagnostic we run on every qualified Shopify brand so you can see if you’re actually scaling profitably or quietly losing money on every new customer.

Get Your CAC Ceiling Audit

Get Your CAC Ceiling Audit

Shopify brands we operate alongside. $100M+ in client revenue last year.

Most agencies sell you a channel. We run your acquisition off your P&L.

Most agencies sell you a channel. We run your acquisition off your P&L.

Most agencies sell you a channel. We run your acquisition off your P&L.

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We start with the P&L. Before we touch your ad account, we calculate your CAC ceiling, your contribution margin, and build your demand plan.

02

We grade ourselves on new-customer CAC against lifetime gross profit. ROAS theater does not survive a monthly finance review.

03

We will tell you when to hold spend. The math determines the answer, not the relationship.

How the Audit Works

How the Audit Works

How the Audit Works

Application to first deliverable in about 5 business days. The same process we run on every brand before we agree to work together.

Application to first deliverable in about 5 business days. The same process we run on every brand before we agree to work together.

Application to first deliverable in about 5 business days. The same process we run on every brand before we agree to work together.

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Submit Your Application

Submit Your Application

A 5-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

A 5-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

1

Submit Your Application

A 5-minute application covering revenue, ad spend, bottlenecks, decision-makers, and timeline. Within 24 business hours, we send a calendar link or a clear next step for your stage.

2

Initial Call (30 minutes)

Initial Call (30 minutes)

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

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Initial Call (30 minutes)

A 30-minute working call to understand your business, what’s been missed, and what success should look like. You’ll also grant view-only access to the accounts we need to audit.

3

We Run the Audit (2 to 4 business days)

We Run the Audit (2 to 4 business days)

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

3

We Run the Audit (2 to 4 business days)

We calculate your CAC ceiling, map the demand plan, review cohort margin, and identify the biggest profit leaks. The audit is built before your Strategy Call.

4

Strategy Call (60 minutes)

Strategy Call (60 minutes)

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

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Strategy Call (60 minutes)

We walk through the audit findings, forecast, and demand plan together. You leave with a documented diagnosis and a clear view of what can change.

5

We Begin (If It’s a Fit)

We Begin (If It’s a Fit)

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

5

We Begin (If It’s a Fit)

If there’s meaningful growth opportunity and we’re the right operator for it, we begin the following week. Onboarding starts with priorities, P&L work, and the first execution plan.

Average time from application to first audit deliverable: 5 business days.

Average time from application to first audit deliverable: 5 business days.

Apply for the Audit

Meet Maverick. One Dashboard. Every Marketing Decision.

Meet Maverick. One Dashboard. Every Marketing Decision.

Meet Maverick. One Dashboard. Every Marketing Decision.

Maverick is the reporting layer we build into every CORE engagement. It merges your Shopify data, your ad spend across Meta and Google, your email and SMS performance, and your blended attribution into a single view designed for operators.

Maverick is the reporting layer we build into every CORE engagement. It merges your Shopify data, your ad spend across Meta and Google, your email and SMS performance, and your blended attribution into a single view designed for operators.

Maverick is the reporting layer we build into every CORE engagement. It merges your Shopify data, your ad spend across Meta and Google, your email and SMS performance, and your blended attribution into a single view designed for operators.

Maverick / CORE Client View

Maverick / CORE Client View

New CAC

New CAC

$34.12

$34.12

MER

MER

3.41x

3.41x

Forecast Pace

Forecast Pace

104%

104%

Margin

Margin

41.8%

41.8%

Revenue pace against demand plan

Revenue pace against demand plan

Cohorts

Cohorts

Maverick dashboard screenshot placeholder.

Maverick dashboard screenshot placeholder.

Branded vs Non-Branded Revenue

Branded vs Non-Branded Revenue

See which spend is creating new demand versus harvesting existing buyers.

New vs Returning Customer Margin

New vs Returning Customer Margin

Track contribution margin by cohort before acquisition becomes a P&L problem.

Pacing Against Forecast

Pacing Against Forecast

Compare demand plan pacing against actuals in real time.

Included with CORE Growth Operator and CORE Enterprise engagements.

What founders say.

What founders say.

What founders say.

Nate Hampel
Director of E-Commerce, Gorilla Mind

Nate Hampel
Director of E-Commerce, Gorilla Mind

“Working with TVG has been a breath of fresh air since making the switch. The team is truly on top of everything, making our lives so much easier. Their communication is clear, quick, and always on point. Xavier and the team are all over it. Every aspect of our experience has been seamless, with no frustrations whatsoever.”

“Working with TVG has been a breath of fresh air since making the switch. The team is truly on top of everything, making our lives so much easier. Their communication is clear, quick, and always on point. Xavier and the team are all over it. Every aspect of our experience has been seamless, with no frustrations whatsoever.”

Matt Hoffman
SVP E-Commerce, Applied Nutrition

Matt Hoffman
SVP E-Commerce, Applied Nutrition

“What stands out most is their hustle and professionalism. They don’t just execute tasks. They think strategically, pivot when needed, and truly care about our brand’s growth. In my experience, TVG executes better than any digital agency I’ve worked with. If you want a team that’s nimble, hungry, and committed to ROI, they’re it.”

“What stands out most is their hustle and professionalism. They don’t just execute tasks. They think strategically, pivot when needed, and truly care about our brand’s growth. In my experience, TVG executes better than any digital agency I’ve worked with. If you want a team that’s nimble, hungry, and committed to ROI, they’re it.”

Stephaney Theobald-Noe
CEO of NuEthix

Stephaney Theobald-Noe
CEO of NuEthix

“The experience with TVG has been outstanding. Having worked with other agencies before, we truly appreciate TVG’s personalized approach as it does not feel like we are just another client. From seamless onboarding to innovative strategies, the team has exceeded our expectations. Their constant communication and quick turnaround times are a refreshing change.”

“The experience with TVG has been outstanding. Having worked with other agencies before, we truly appreciate TVG’s personalized approach as it does not feel like we are just another client. From seamless onboarding to innovative strategies, the team has exceeded our expectations. Their constant communication and quick turnaround times are a refreshing change.”

Client Interviews

Client Interviews

Client Interviews

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Upload YouTube conversations with operators, founders, and clients so prospects can hear the work in their own words.

Nic Johnston, CEO of PRVN

Nic Johnston, CEO of PRVN

A client conversation on operating discipline, growth clarity, and what changed after working with TVG.

Laura Williams, Head of ECom at Drive

Laura Williams, Head of ECom at Drive

A practical look at how TVG supports ECom leadership with speed, communication, and better decision-making.

Ryan Miller, Founder of Peaky Hat

Ryan Miller, Founder of Peaky Hat

A founder interview on growth constraints, execution cadence, and building a more accountable marketing engine.

Questions founders ask before applying.

Questions founders ask before applying.

Questions founders ask before applying.

How much does this cost?

How does the performance fee work?

What’s included in your standard engagement?

How is this different from agencies I’ve already tried?

Have you worked with brands in my specific vertical?

What does the first 30 days actually look like?

How long until we see real results?

What kind of brands do you turn down?

What if I’m not ready to commit to 6 months?

Can you guarantee results?

Who would I actually be working with day to day?

What do you need from me to do this work?

How do we communicate during the engagement?

What happens after I submit the application?

What if we don’t seem like a fit on the strategy call?

Can I see real case studies with numbers?

TVG

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