Build Your 2026 Black Friday Plan In 75 Minutes

For ecommerce founders and growth leads at Shopify brands doing $1M+ a year. Live at 12pm CT, with the calculator open on screen.

4+ years scaling ecommerce brands

Growth partner to 7, 8 and 9-figure DTC brands

Performance marketing built on your P&L

Save your seat

Wednesday, September 30 at 12pm CT. Free, and live.

Free. 75 minutes. Live, not a replay.

Free. You will also get our weekly e-commerce growth email. Unsubscribe anytime.

4+ years scaling ecommerce brands

Growth partner to 7, 8 and 9-figure DTC brands

Performance marketing built on your P&L

What we build on the call

How deep you can discount before the extra volume stops paying for itself, calculated from your own margin

How to split your Q4 revenue target between what your list drives and what paid drives, so the goal becomes a plan

The offer-stack calendar from early access through Cyber Monday, with the email and SMS cadence mapped against it

The Meta account structure that holds up when CPMs surge in December

How to read blended ROAS in the one month of the year it lies hardest

Show up live and you leave with

The BFCM Game Plan Calculator

Four tabs: your revenue target, your offer-stack calendar, your discount break-even, and a Q4 readiness checklist. Pat fills it in live on the call.

The 2026 BFCM Blueprint

The full playbook behind the numbers: offer stacking, the send schedule, the paid-ads structure and the profit math.

Your plan, not a framework

We run your numbers on the call, so you leave with your own target, your own calendar and your own discount depth.

The calculator opens in the room. It is not a download.

Three Q4s we ran last year

37% lower acquisition cost

We roughly doubled ad spend across the quarter and new-customer acquisition cost fell 37%. November produced 2.8x September’s new customers at 63% of the cost per customer, and AOV held around $72 straight through the discount period.

A DTC headwear brand, Q4 2025

4x to 6x daily revenue

A $6.9M quarter built on four sequenced events rather than one Black Friday. November’s average order value came in 13% above the quarter, because the offers were structured to grow carts instead of cutting price.

A 9-figure supplement brand, Q4 2025

366% growth, 3.2% discount

This brand has no Black Friday spike at all. The curve goes vertical from December 5 through 22. Reading the seasonality correctly grew the channel 366% over the prior quarter, with discounts at only 3.2% of gross.

A durable medical equipment brand, Q4 2025

Save your seat

Wednesday, September 30 at 12pm CT. Free, and live.

Free. 75 minutes. Live, not a replay.

Free. You will also get our weekly e-commerce growth email. Unsubscribe anytime.

The Visionary Group · thevisionarygrouptx.com