$1.4M in Revenue at 2.2x ROAS — How Paid Ads Delivered Real Results
The Challenge
This sports nutrition brand faced a challenge that many growing businesses encounter: How do you drive profitable growth without cutting corners on quality or brand reputation?
They had a stellar product line backed by real science but needed to:
Acquire net new customers at scale
Maintain healthy margins despite rising advertising costs
Position their hero products in a way that resonated with real-world pain points
Avoid relying on bundles, discounts, or short-term tactics that can undercut LTV
In other words, they wanted to scale with substance—and that’s exactly what we helped them do.
The Strategy
Our approach centered on a full-funnel advertising strategy designed to balance growth and profitability while keeping the brand’s core values intact.
✅ New Customer Acquisition First
Unlike many brands that get stuck focusing on retargeting or loyalty-only ads, we prioritized real, sustainable growth. Over 70% of ad spend was dedicated to cold traffic campaigns—introducing the brand to new audiences and building a pipeline of first-time buyers who could become long-term customers.
✅ Hero Product Focus
Instead of spreading the budget thin, we worked with the brand to identify their three core hero products—the supplements that delivered the best results and customer feedback. We created ad assets that:
Highlighted the unique benefits of each product
Showcased the differentiators that set them apart in a crowded market
Emphasized real-world results
This hero product focus simplified the buying journey and ensured messaging was consistent, compelling, and conversion-optimized.
✅ Solution-Oriented Messaging
Today’s consumer isn’t just looking for a supplement—they’re looking for a solution to real-life challenges: stress, sleep, anxiety, energy.
We shifted the narrative from “here’s what we sell” to “here’s how we help.” Every ad was designed to:
Identify a key pain point (e.g. “Struggling with sleep?”)
Offer the brand’s product as a real solution
Highlight the benefits and expected results customers could trust
✅ Subscription Campaigns for Recurring Revenue
In addition to the initial purchase, we layered in subscription-focused campaigns to increase LTV. By incentivizing customers with subscribe-and-save offers, we helped build a predictable revenue stream that complemented the acquisition strategy.
The Results (First Month):
$1.4 Million in total revenue generated from paid ads
$653K in ad spend managed with strict efficiency
2.2x ROAS achieved—even with a heavy focus on new customer acquisition
Significant lift in recurring revenue through successful subscription campaigns
The Takeaway
This brand’s success demonstrates that with the right paid advertising strategy—one that prioritizes new customer acquisition, hero product focus, and solution-driven messaging—you can achieve profitable scale even in a highly competitive market.