A 78% Increase in Email Revenue and a 53% Boost in Total Revenue in the First 30 Days.
The Challenge
This fast-growing CPG pet brand entered 2025 with solid momentum but was leaving money on the table. Their email strategy was heavily reliant on a single Welcome Flow that performed well—but after that, new customers often went cold. Campaigns were sparse, and retention was inconsistent, resulting in missed opportunities to increase customer lifetime value and repeat purchases.
On the ads side, the brand was too focused on one style of creative, limiting reach and engagement potential.
The Strategy
We deployed our CORE Growth Framework, designed to integrate email and ads into one cohesive system that maximizes customer acquisition, conversion, and retention.
✅ Flows First:
Flows generated $47,626 in revenue in the first month, accounting for over 85% of all email revenue. We optimized the existing Welcome Flow and built out additional flows like cart, browse, and checkout abandonment—each tailored to pet parents’ emotional and logical needs.
✅ Campaign Cadence:
We implemented a consistent email campaign cadence (3–4 per week), focusing on educational content, product highlights, and promotions relevant to the audience. These campaigns added another $8,221, nearly 15% of all email revenue.
✅ Ad Creative Diversification:
We expanded beyond a single creative style, testing UGC, stills, and new formats to reach more potential customers effectively. These were integrated with the email strategy, ensuring new customers were nurtured into repeat buyers and higher-value customers.
✅ Full-Funnel Optimization:
With a robust email system in place, we confidently scaled ad spend, knowing that a healthy retention system would support new customer acquisition. This synergy between email and ads boosted overall revenue and profitability.
The Results (First 30 Days):
Total revenue jumped to $261,370, a 53% increase
Email revenue surged to $55,847, a 78% increase
Flows accounted for over $47,000 (85%+) of email revenue
Campaigns added another $8,000+ in revenue
Ads performed better thanks to diversified creatives and synergy with email nurturing
The Takeaway
This first month proves that true growth doesn’t come from focusing on one piece of the puzzle. By integrating a robust email strategy with diversified ad creative and a focus on retention, we turned one-time buyers into loyal customers—driving sustainable, scalable growth in record time.