Accelerating Email Revenue by 71% in Q1 2025

The Challenge

A female-focused sports nutrition brand with a powerful social presence (over 1 million Instagram followers) was leaving significant revenue on the table by neglecting its email marketing. Despite having a highly engaged audience, they were sending just one email per month—even during key product launches. On their biggest sales day in 2024, they sent only a single email, missing out on the momentum a well-planned campaign could have generated.

This was a textbook example of a brand with strong potential but no consistent, strategic approach to email marketing.

The Strategy

When we came on board, we implemented our CORE Email Growth Framework, focusing on three key pillars:

1. Flows First: Automated Revenue Foundation

We prioritized building and optimizing high-impact flows, starting with the Welcome Flow. Nearly 75% of all flow revenue came from the Welcome Flow alone, proving just how essential it is to engage new customers with strong incentives and a seamless onboarding experience.

2. Campaign Cadence: Consistency Wins

We ramped up their campaign cadence from virtually none to 3–4 emails per week. These campaigns accounted for almost 60% of total email revenue by combining educational content, product promotions, and community-driven storytelling. This consistent touchpoint strategy built trust and kept the brand top of mind for potential customers.

3. List Optimization: Reduce Costs, Increase Results

The brand’s Klaviyo account was bloated with inactive profiles, wasting budget on unengaged users. We implemented a thorough list-cleaning process that improved deliverability and reduced costs—ensuring that every email landed in inboxes instead of spam folders.

The Results

In Q1 2025 alone:

✅ Email revenue increased by 71% compared to the previous period

✅ Email contributed 35% of total revenue, up from 20%

✅ The Welcome Flow alone accounted for nearly three-quarters of all flow revenue

✅ Campaigns generated almost 60% of email revenue, driven by consistent weekly sends

✅ List cleaning saved significant monthly costs and improved deliverability

The Takeaway

Even well-established brands with strong social media followings often underutilize email marketing. By implementing our CORE Growth Framework, we transformed this brand’s email from an afterthought into a powerful revenue driver, boosting sales and efficiency while keeping costs under control.