When Panda Supps came to TVG, they already had a cult-favorite brand. A bold voice, eye-catching design, and products people loved. But behind the scenes, their retention system wasn’t keeping up with their growth. Emails were inconsistent, discount-heavy, and under-leveraging their unique brand personality.
Over six months, our team at TVG rebuilt their entire retention ecosystem, from strategy and design to automation and storytelling, resulting in triple-digit growth in Klaviyo-attributed revenue and a new benchmark for creative-driven retention in the supplement industry.
Panda’s founders had built their brand from the ground up, designing, coding, and managing marketing in-house. But scaling required a partner who deeply understood the supplement space.
They’d worked with other agencies before, but most took a “one-size-fits-all” approach. As founder Mehrbod put it:
Key challenges we identified:
Over-reliance on discounts across flows and campaigns
Disjointed creative and messaging that didn’t reflect the brand’s fun, character-driven tone
Low pop-up conversion rates and underperforming flows
TVG’s team rebuilt Panda’s retention foundation from the ground up, using our CORE Growth methodology.
Here's what we did:
Rebuilt every major flow — welcome, post-purchase, abandonments, replenishment, and subscription. With on-brand storytelling and simplified offers.
Introduced a high-AOV welcome offer ($20 off orders $100+) instead of generic discounts, boosting early-order value and retention potential.
Integrated Panda’s mascot, Murby, into campaigns — turning him into the brand’s voice for entertaining, plain-text emails that felt personal, authentic, and fun.
Reduced discount dependency — using limited promotions strategically instead of constantly.
Implemented predictive AI flows via Blackcrow AI for replenishment, cross-sell, and subscription upsells, unlocking a new layer of automated revenue.
Improved deliverability and frequency — more emails, better segmentation, and stronger engagement over time.
Within months, Panda Supps saw:
But beyond the numbers, Panda turned their emails into an extension of their brand, something their customers look forward to reading.
Panda Supps now views TVG as an extension of their internal team, not an outsourced vendor.
Deep industry specialization matters, generic marketing can’t capture niche audiences.
Personality-driven retention builds fans, not just customers.