236 %
Record-High
OVERVIEW
When Panda Supps came to TVG, they already had a cult-favorite brand. A bold voice, eye-catching design, and products people loved. But behind the scenes, their retention system wasn’t keeping up with their growth. Emails were inconsistent, discount-heavy, and under-leveraging their unique brand personality.
Over six months, our team at TVG rebuilt their entire retention ecosystem, from strategy and design to automation and storytelling, resulting in triple-digit growth in Klaviyo-attributed revenue and a new benchmark for creative-driven retention in the supplement industry.
THE CHALLENGE
Panda’s founders had built their brand from the ground up, designing, coding, and managing marketing in-house. But scaling required a partner who deeply understood the supplement space.
They’d worked with other agencies before, but most took a “one-size-fits-all” approach. As founder Mehrbod put it:
Markus Trillsch
Founder Nutrabound, Flow Supplements
Key challenges we identified:
Over-reliance on discounts across flows and campaigns
Disjointed creative and messaging that didn’t reflect the brand’s fun, character-driven tone
Low pop-up conversion rates and underperforming flows
THE STRATEGY
Rebuilt every major flow
welcome, post-purchase, abandonments, replenishment, and subscription. With on-brand storytelling and simplified offers
Introduced a high-AOV welcome offer ($20 off orders $100+)
instead of generic discounts, boosting early-order value and retention potential
Integrated Panda’s mascot, Murby, into campaigns
turning him into the brand’s voice for entertaining, plain-text emails that felt personal, authentic, and fun
Reduced discount dependency
using limited promotions strategically instead of constantly
Implemented predictive AI flows via Blackcrow AI
for replenishment, cross-sell, and subscription upsells, unlocking a new layer of automated revenue
Improved deliverability and frequency
more emails, better segmentation, and stronger engagement over time
CREATIVE EXAMPLES
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
CLIENT INTERVIEW
THE RESULTS
Within months, Panda Supps saw:
But beyond the numbers, Panda turned their emails into an extension of their brand, something their customers look forward to reading.
- Mehrbod
THE PARTNERSHIP
Panda Supps now views TVG as an extension of their internal team, not an outsourced vendor.
Everything we do is in-house. This is the first time we’ve partnered externally and it actually feels like it’s done in-house. TVG feels like part of the family.
CORE TAKEAWAYS
Deep industry specialization matters, generic marketing can’t capture niche audiences.
Personality-driven retention builds fans, not just customers.
Email is still one of the most powerful levers for profitability when built around storytelling, not sales pressure.