When Emy Dyer started Burnt Toast, it wasn’t a brand. It was just her.

Her laptop. Her garage. Her ideas. Her nights spent designing clothes, writing copy, answering DMs, packing orders, and eventually… learning how to run Meta ads because there was no one else to do it.

“I design every piece of clothing. I do the branding. I was running Meta every night,” she said. “I didn’t even have time to design anymore and that’s what keeps the business alive.”

The brand was slowly growing. But Emy was burning out.

She had tried agencies before. Some barely touched the account. Some overspent. Most didn’t get the brand. And Burnt Toast wasn’t just another eCommerce business… it was her baby. Her taste. Her voice. Her standards.

Handing that over felt risky.

Still, by the time Burnt Toast rebranded, changed domains, hired more staff, and stared down Black Friday / Cyber Monday all at once, something had to change.

So Emy made a decision most founders resist:

She stopped trying to do everything herself.

And she partnered with TVG.

Not because we were the cheapest…

But because they were the first team that felt like they actually cared.

“I’ve never had a company deliver like this,” Emy said. “I budget for TVG like an employee. And I get way more than I ever did from agencies that charged less.”

When TVG stepped in, the timing was brutal.

A rebrand and domain change had quietly damaged email deliverability. Bounce rates were high. Spam complaints were creeping up. Gmail inbox placement was fragile. At the same time, Meta had just rolled out Andromeda, making creative alignment and account structure more important than ever.

And BFCM was weeks away.

It would’ve been easier to wait.

But Emy didn’t wait.

TVG started by stabilizing the foundation.

Within the first few weeks, bounce rates were cut by over 69%, spam complaints dropped by 50%, and open rates climbed more than 12%. Deliverability health was repaired just fast enough to let the brand go aggressive in Q4 without destroying the list.

At the same time, the paid team restructured the Meta account to fit Andromeda’s new logic and scaled into peak season with control instead of chaos.

Spend increased by 34.5%.

Revenue increased by 42.1%.

Purchases rose 36.9%.

ROAS didn’t collapse, it actually improved by 5.6%.

The system absorbed inflation and still became more efficient.

But the biggest shift wasn’t on the dashboard.

It was in Emy’s day.

Instead of toggling ads at midnight, she was designing again.

Instead of fixing emails, she was building brand.

Instead of reacting to problems, she was creating the future.

“I feel safe letting go now,” she said. “That’s new for me.”

And because the system was now aligned, retention turned into a real growth engine.

Email campaign revenue more than doubled (+104%).

SMS campaign revenue jumped 95.6%.

Repeat revenue climbed 43.5%, now representing nearly 50% of total sales.

Customers weren’t just buying.

They were coming back.

In just 60 days, Burnt Toast hit its highest month ever… not because Emy worked harder (she actually had less work), but because the business finally stopped depending on her to function.

What changed wasn’t the brand.

It was the system behind it.