Football Play Card (FPC) is a first-of-its-kind app used by coaches from the NFL to youth leagues to draw, share, and print playbooks and wristbands. Saving hours of preparation time every week.
When founder Chris Patullo first connected with TVG, FPC had a loyal user base and strong reviews but lacked a predictable marketing system. After partnering with our team, FPC built a full-funnel acquisition engine, that doubled revenue year-over-year and gave them a predictable, scalable customer acquisition channel.
Football Play Card had a powerful product, coaches loved it, word-of-mouth was strong, but growth had stalled.
Their main issues:
Fragmented marketing: Previous agencies only ran ads, with no real funnel strategy or creative testing process.
Stale creative: Reused content that fatigued audiences and stalled conversions.
Lack of visibility: No clear data on ROAS, funnel performance, or next steps.
As Chris explained:
Football Play Card needed a system. Our team implemented the full CORE Growth Engine, focused on three key pillars:
Full-Funnel Marketing System
We built a performance ecosystem connecting every touchpoint:
Acquisition: Meta ads redesigned from scratch, introducing new creative and hooks every two weeks.
Conversion: Landing pages and email automations tailored to football coaches (from NFL to youth).
Retention: Nurture sequences and lifecycle flows to turn new subscribers into long-term paying users.
Creative + Messaging Overhaul
We developed an entirely new creative cadence built around FPC’s unique value props: saving time, simplifying communication, and improving game-day performance.
Created video ads demonstrating in-app usage and on-field wristband printing.
Reframed messaging to target different coach archetypes (youth, high school, collegiate).
Launched bi-weekly ad testing loops to maintain freshness and drive conversions.
Predictable Scaling Infrastructure
We transitioned the account from guesswork to data-driven predictability.
Weekly performance reports and ROAS tracking.
Slack-based feedback loops between Chris and the TVG team.
A scaling plan with defined thresholds for increasing spend based on performance.
Within six months, FPC’s marketing machine transformed:
Chris summarized the transformation:
This partnership wasn’t transactional, it was collaborative:
SaaS brands need systems, not just ads. Full-funnel control drives predictable scale
Consistent creative refreshes are essential for maintaining momentum and reducing CAC