100% YoY Growth
Improved Efficiency
OVERVIEW
Football Play Card (FPC) is a first-of-its-kind app used by coaches from the NFL to youth leagues to draw, share, and print playbooks and wristbands. Saving hours of preparation time every week.
When founder Chris Patullo first connected with TVG, FPC had a loyal user base and strong reviews but lacked a predictable marketing system. After partnering with our team, FPC built a full-funnel acquisition engine, that doubled revenue year-over-year and gave them a predictable, scalable customer acquisition channel.
THE CHALLENGE
Football Play Card had a powerful product, coaches loved it, word-of-mouth was strong, but growth had stalled.
Markus Trillsch
Founder Nutrabound, Flow Supplements
Key challenges we identified:
Fragmented marketing: Previous agencies only ran ads, with no real funnel strategy or creative testing process
Stale creative: Reused content that fatigued audiences and stalled conversions
Lack of visibility: No clear data on ROAS, funnel performance, or next steps.
THE STRATEGY
Meta Ads Redesign
New creative and hooks introduced every two weeks
Tailored Conversion Funnel
Landing pages and email automations for coaches at every level
Retention & Lifecycle Flows
Nurture sequences turning subscribers into long-term paying users
Video Ad Demonstrations
In-app usage and on-field wristband printing showcased
Coach Archetype Messaging
Targeted messaging for youth, high school, and collegiate coaches
Data-Driven Scaling Plan
Weekly ROAS tracking with defined spend thresholds
CREATIVE EXAMPLES
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
CLIENT INTERVIEW
THE RESULTS
Within six months, FPC’s marketing machine transformed
Chris summarized the transformation
THE PARTNERSHIP
This partnership wasn’t transactional, it was collaborative
From day one, TVG worked hand-in-hand with Chris to optimize both ad performance and the internal funnel mechanics, from lead capture to email automation. The result? A scalable foundation that can handle rapid growth as the game of football expands globally
CORE TAKEAWAYS
SaaS brands need systems, not just ads. Full-funnel control drives predictable scale
Consistent creative refreshes are essential for maintaining momentum and reducing CAC
Transparency and collaboration between founder and agency lead to faster, smarter growth