40%+ Revenue
Higher Engagement
OVERVIEW
Vitalura Labs came to TVG as a bootstrapped, founder-led supplement brand with no margin for error. Built by Luca and Anna, the husband-and-wife team behind the BodyLura fitness platform. Vitalura Labs needed a retention system that could grow revenue while reducing unnecessary costs.
Over the past nine months, TVG helped transform Vitalura’s email from an underutilized asset into a primary growth engine, cutting thousands in wasted spend, introducing consistency and strategy, and scaling retention to account for over 40% of total online revenue.
THE CHALLENGE
Vitalura Labs had built something special, a female-led, NSF-certified supplement brand known for its European-sourced, grass-fed whey and Italian-inspired flavors. But despite a strong community and a loyal following, they were facing the common challenges of many bootstrapped DTC founders
Markus Trillsch
Founder Nutrabound, Flow Supplements
Key challenges we identified:
High operating costs (including oversized Klaviyo bills from outdated lists)
Inconsistent campaign cadence and last-minute promotions
Lack of retention systems (few flows, weak segmentation, and minimal automation)
THE STRATEGY
List cleanup & segmentation
Removed thousands of inactive profiles, instantly cutting Klaviyo costs by more than 50%
Rebuilt core flows
Implemented high-performing automations for welcome, browse abandonment, post-purchase, and retargeting
Established consistency
Introduced a campaign calendar with weekly sends, seasonal promos, and strategic testing cadence
Feminine-focused creative direction
Matched Anna's voice and BodyLura community after years of misaligned external partners
Analytics & optimization loop
Continuous testing of subject lines, design templates, and A/B iterations to double down on what performed best
CREATIVE EXAMPLES
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
CLIENT INTERVIEW
THE RESULTS
Nine months later, Vitalura Labs has completely redefined their retention channel
As Luca summarized it
THE PARTNERSHIP
Like many of our partners, Vitalura came to TVG after years of doing everything themselves. Now, they view our team as a seamless extension of their own
The collaboration has built the foundation for long-term scale. With new initiatives already underway to grow subscriptions and cross-sells, both key to profitability in today’s competitive supplement landscape
CORE TAKEAWAYS
Bootstrapped brands can compete with bigger players through smarter retention systems
Great email isn’t just about frequency, it’s about consistency, cost-efficiency, and voice alignment
Female-focused brands thrive when creative and strategy work hand in hand