127% YoY Growth
2-3x Higher CTR
OVERVIEW
When the U.K.’s largest sports nutrition brand decided to enter the U.S. market, they knew success wouldn’t come from reputation alone.
Applied Nutrition (AN) partnered with TVG to launch, localize, and scale their direct-to-consumer presence in one of the world’s most competitive supplement landscapes.
Through full-funnel creative strategy, media buying, retention systems, and on-brand UGC content, TVG helped AN grow their e-commerce channel +127% year-over-year (Nov 2024 → Oct 2025) building the foundation for long-term U.S. expansion.
THE CHALLENGE
Applied Nutrition was already a global powerhouse, publicly traded, dominant in the U.K., and known for its clean formulas and recognizable branding.
But when expanding into the U.S., the team faced three major challenges:
Markus Trillsch
Founder Nutrabound, Flow Supplements
Key challenges we identified:
Starting from zero. No U.S. DTC presence, no local list, and limited brand awareness
Crowded competition. The U.S. supplement space is saturated, legacy names, aggressive digital spenders, and rising challenger brands
Brand localization. The U.K. aesthetic and voice needed to resonate with American audiences, without losing the brand’s premium credibility
THE STRATEGY
U.S. Digital Foundation
Rebuilt Shopify storefront and landing pages for conversion
Retention Infrastructure
Klaviyo flows, campaigns, and segmentation for U.S. market
Localized UGC Funnels
Dedicated ad funnels matching American messaging and visual identity
"Old Label" Campaign
Leveraged international inventory to drive first-time U.S. customers at unbeatable prices
Flavor Collaboration Campaigns
Chiquita Banana and Tang Energy collabs targeting novelty and nostalgia
Lifecycle Automation
Welcome, browse, and post-purchase flows with bi-weekly campaign strategy
CREATIVE EXAMPLES
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
Welcome Flow Email
CLIENT INTERVIEW
THE RESULTS
In under 12 months, Applied Nutrition’s U.S. e-commerce channel transformed from a pilot project into a thriving revenue stream
THE PARTNERSHIP
What started as a cold outreach turned into a full-stack partnership. Ads, creative, retention, and growth strategy under one roof. The AN x TVG collaboration is proof that even global brands need startup-level execution to win in new markets. From custom UGC shoots and landing page builds to always-on Slack communication, the teams operate in full sync, blending speed, creativity, and performance.
CORE TAKEAWAYS
Entering a new market requires startup execution, even for global brands.
Creative collaboration + performance data = exponential launch velocity.
Long-term growth comes from owning the full customer lifecycle, not just paid traffic.